The history of the Dallas Cowboys Football Club Part-2

Part-2

Jones was widely despised in his first season as owner. Worse, the Cowboys ended the 1989 season with a folder compassionate 1-15. The community as a man, a fast-talking, hot-dogging, Arkansas hillbilly heavily advertising dollars, "she told the Houston Chronicle.

But the Cowboys failed in 1989 with an income of 32 million U.S. Dollar. Good news for the accounting department is quickly followed by good news on the spot, as the new Cowboys auszutra 1991, with the best performance of the team since 1983. 1992 Jones is the promise that the Cowboys have their third Super Bowl. Even in l ' Next year, the Cowboys once again claimed the title of the Super Bowl. Until then, Jones has almost tripled the value of the franchise. With his income in 1993, an estimated $ 10.7 million, the Cowboys were among the five largest producers of value to all affiliates American sport. As an agent Lee Steinberg said, in U.S. News & World Report "from the beginning [Jones] saw that everything - from the players in his time -- was beyond the size of a football team. E 'part of a company that has cross-fertilized other companies in this field. "

Jones continued financial success in the mid-1990s. At the end of the season in 1994, the number of employed Stadium Deluxe suites from 100 to 300 and the construction of more. Since exemptions for NFL, local TV, Jones renegotiation of these agreements, the promotion of 2.8 million dollars to 6.2 million U. S. Dollar in 1994. Even more impressive was Jones to act wisely in advertising revenue. Step by aggressive selling posters and local companies, the top advertising campaign Cowboys from $ 400,000 to $ 8.5 million in 1994. In the process Jones forged an impressive round of profit. The team of revenue success, paid for those players who won more games for the reputation of the team that has more money. World financial openness Cowboys named most valuable in sports in 1994 and 1995.

Despite the success of the cowboy place Jones replaced Johnson as head coach Barry Switzer in 1994. The movement is not entirely shocking, since both Jones and Johnson were exceptionally strong, and has always wanted to meet again. Even with the change of conditions, the Cowboys returned to the Super Bowl - and won - in 1995.

Jones, continue to seek new ways to transform the field to exploit successfully. He started from the NFL to end the practice for the sale of goods, since the 1994 and 1995 nearly one third of all items purchased the NFL in the United States with the logo of the cowboy. However, the League refused. In response, Jones Marketing with the authors of 1995. Nike Inc., PepsiCo and American Express is designed for special agreements with the Cowboys, not the rest of the NFL. (In fact, the NFL, as a series of sponsorship relationships with Reebok and Coca-Cola, are in direct competition with Dallas various authors. In addition, revenue from the NFL Corporate Sponsors were among all teams, including the Cowboys .) As the Dallas were treated officially fought between Texas Stadium and its sponsors, the cowboys are not technically dependent on resources of the NFL-pooling. However, the NFL has deeply moved by the actions threatened Jones. "The whole system is based on income distribution and access to players, league Commissioner Paul Tagliabue said today the United States. In September 1995, the NFL $ 300 million against Jones, he answered with a countersuit for 750 million U.S. dollars. During the year 1996, the two sides to renounce their combination.

Despite its high level of income and status - the global financial system is of the opinion that, in 1998, the net $ 41.3 million turnover of 413 million dollars - this is not a return to the Super Bowl since 1995. In part this is due to an aging Dallas players. E 'was also the result of changes in the league of the collective, which is just more for the teams to sign free agents from their competitors. While the Cowboys a lot of athletes in their tent, the League of Salarial ceiling prevented include a number of key players, the subtle, but more importantly to the success of the team. 1998 Jones, Switzerland, and installed Chan Gailey as head coach. But this change does not set out to inclusion of ships and Gailey, was released after a disappointing campaign in 1999. Dave Campo has been chosen, the team heads into the new century.

Even with the difficulties on the spot, but Jones is the opening to be envied. As one of the first owners to the operation by a team of NFL, as a real business, is a course that seems destined to change the face of the league for the coming years.

Major competitors

Washington Football, Inc., Tennessee Titans, LLP, Chicago Bears Football Club Inc., Arizona Cardinals, New York Giants, Tampa Bay Buccaneers.

Learn more

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Campbell, Bill, "Underdog Image Club America's Team" Dallas Morning News, 12 September 1999.

"Cowboys" Broke Even 'in 1990, NFL record shows "Fort Worth Star-Telegram, 19 August 1992, p. 7

"Lucky cowboy when he realized a profit of 84", Baton Rouge Advocate, January 14, 1985, p. C7.

Cowlishaw, Tim, "Jones: Cowboys' financial center of the continent," Dallas Morning News, 22 November 1989, p. B1.

Freeman, Denne H. "With the Free Agency Cowboys are not in a Lone Star State" Seattle Post - Intelligencer, 9 January 1993, p. D4.

Haman, John, "Jerry Jones Hits Pay Dirt, Arkansas, February 15 1993, p. 1

Kelly, Kevin, "Jerry Jones: The Man Who Fired Tom Landry," Business Week, April 24, 1989, p. 148

Markiewicz, David A., "Texas Stadium hard as a gold mine Financial Fort Worth Star-Telegram, October 22, 1996, p. 1

McGraw, Dan "The Very Lonesome Cowboy Jerry Jones, the company refuses Huddle NFL," U. S. News & World Report, 26 September 1994.

Oppel, Richard A., and Doug Bedell, "a gem of an investment," Dallas Morning News, January 30, 1994, p. A1.

Robertson, Dale, Jerry Jones embodies a Dallas Maverick "Houston Chronicle, January 28, 1994, p. 4

Seeholzer, Don: "The development of Pro Football," Orange Country Register, 29 January 1993.

Swift, EM, "Another Gushers Jones", Sports Illustrated, December 12, 1994, p. 44.