The history of the Dallas Cowboys Football Club

The history of the Dallas Cowboys Football Club

Part-1

The Dallas Cowboys Football Club entered the NFL as an expansion team in 1960. The engine of the team was the first owner, Clint Murchison, Jr., who paid $ 600,000 for the exemption. Even before he went to the team, Murchison in their personal trainer, hire Tex Schramm, a member of the public with the Rams from Los Angeles to be the Cowboys' general manager, and then to New York Giants defensive coordinator Tom Landry as head coach.

Schramm and Landry, the head of the team for the next 29 years.

The Cowboys' first years were difficult. In the absence of a phase of training or plant, the young team finished the 1960 season with a victory. Although Dallas has its first victory in 1961, would not have the pleasure of a season until 1966.

Despite its origins in the struggles, the teamand a loyal fan. With the mastery of marketing, Schramm has the meaning of a picture for the Cowboys in the long term - both within and outside the zone. In Dallas, the conditions for entry into the NFL, Schramm has opted for the Cowboys for inclusion in the Department of the League, home of the New York Giants, who played in the biggest TV market in the country. Therefore, the cowboy of games to millions of viewers. Schramm ensure team focuses on opportunities. "We have captured the imagination of the people, because we have nice uniforms ... [and] a modest head coach, that people .... E 'was observed only being attracted to people underdog," said Schramm, the Dallas Morning News in 1999.

Cowboys, who is the head of the League of changes began in the same year he moved to Dallas NFL. During the time that the NFL has been under pressure for the American Football League (AFL), an association of competing teams in 1960. (In fact, the AFL, the Dallas Texans in 1960, directly against the Cowboys, but in 1963 moved the Texans to Kansas City, driving).

Pete Rozelle was named Commissioner of the NFL in 1960, was tried behind the league against them. Beginning of 1960, the NFL has begun to lose their shine, since an imbalance of increased competition in the franchise. This is largely due to the fragmentation of the system, the television broadcast of the NFL team. Up to this point, each team has a chance to spread their business and that the revenue (with the exception of the championship game of the NFL, the rights for which the fee should be divided equally). More and more teams in larger markets, more, have more money, to sign the best players. Rozelle was successful, the owners of the dangers of this situation, if two or three teams gained a total hegemony fan interest (and thus the league in total), only slightly. National television contracts were negotiated quickly when they are equally between all teams. Similarly, he Rozelle NFL Properties in 1963 to promote the league as a whole. Under this agreement, the rights arising from the sale of any team in the NFL have been shared with all team shares the profit. E 'was named after the Orange Country Register, "at this time that the League has taken off"

Schramm in 1966 met with Lamar Hunt, owner of the leaders, in negotiations on a merger between the NFL and AFL. The union was consummated with the year 1967 the two leagues with 24 teams of convergence under the auspices of the NFL. All teams have a common project, all the national TV and the League game known as the Super Bowl.

While the NFL adapt to these changes, the Cowboys started slowly, their results on the spot. 1966, Dallas won its first conference title, but lost the NFL Championship Game, later this year at Green Bay Packers. In 1967, the Cowboys did in Green Bay, this time for the NFC title. (The winner will then play the masters of the free trade area in the first Super Bowl.) Although Dallas lost the game the team has the profile yet. Matches will be played in temperatures well below zero, the game (then known as the "Ice Bowl") was attacked and almost become a symbol of football for grainy photos. Dallas finally the NFC crown in 1970, even though he lost to Baltimore in the Super Bowl.

In an effort to encourage cowboy "from the sale of tickets (groups of resources have been enabled for themselves), Murchison oversaw the construction of a new stadium, which was in 1971. Located in Irving, Texas, a suburb of Dallas, Texas Stadium holding more than 58,000 fans. Even more surprising is the Murchison foresight in the construction of 180 luxury suites at the stadium. The difference in the seats, luxury suites and offers comfortable and spacious, with fantastic views over the grounds. Airconditioning and glass in the suite Luxury with another place to play. The suites have a high price, however, and are marketed as a company with an ideal place to learn more about the customer or a colleague. The revenue from the sale of these flats not only the end of the line, but also in the position of a band, the talent of athletes, the team with a splendid performance in 1970.

1971, the Cowboys beat the Miami Dolphins 24-3 to call their first Super Bowl title. After implementation of the tenth season in succession in 1975, still in Dallas, the Super Bowl, the loss of the game for the Pittsburgh Steelers. However, Dallas rebounded in 1977 to claim their second Super Bowl, shooting of Denver Broncos 27-10. The Cowboys held the Super Bowl again in 1978 and were once again behind the Steelers, which is considered by many as one of the most exciting games in NFL history.

The Cowboys success in this period of his legions of followers nationally. The Ice Bowl team has a picture of Scrappy deleted the file and charismatic stars of 1970 - including Roger Staubach quarter, wide receiver Drew Pearson and management of new Tony Dorsett - captured the hearts and minds of fans all over the country. A film, by the light of the championship in 1976, refers to the Cowboys as "America's Team." The shape and the two moniker stuck.

As President Reagan said that in 1980 a new morning in America, "America's Team has ten years on the threshold of a dark glossy after 1970. Staubach retired in March of 1980, while the Cowboys and a return to the NFC Championship 1980 1981 and 1982, were not able to return to the Super Bowl. 1984, Murchison sold the team for 60 million dollars for a 11-member company, led by Dallas businessman HR "Bum" Bright. Bright, some changes of personnel, Landry and Schramm two remained in their positions. The accelerated decline of the Cowboys teams missing auszutra for the first time in a decade. In 1985 the team moved its headquarters and training center in New Cowboys Valley Ranch, but the performance on the ground will continue to flag. In 1986, the Cowboys had their first season in 20 years lost, and things were bad. Both Schramm and Bright sniped publicly Landry, a Dallas institution. In 1988, the group has an embarrassing record of three wins and 13 losses. The team of the fall in profits spiraled with his record. Between 1983 and 1987, the number of visitors has declined 24 percent in Texas Stadium. For the problem in television revenue decreased as a result of reduction in the rate of dissatisfaction with the fans through the conflicts of work, both in the league in 1980.

Despite these delays, Arkansas oil Jerry Jones, the Cowboys and Texas Stadium in 1989 for 140 million dollars, which was never paid for the exemption NFL. The observers were surprised by the price. Shock, if its implementation Jones rose by changes in the organization. Jones is confident that the Cowboys win Super Bowl in five years and now is to rebuild the team. In an act of death threats he and Landry Jones had worked with the University of Miami coach Jimmy Johnson. Schramm joined shortly after, and the same to the Director-General Jones.

Jones was decided, the cowboy, the return to reach the threshold. To this end, the spending - the dismissal of two thirds of the members of the administration - and simultaneously to increase revenue. His first priority is to reverse the exodus of fans from Texas Stadium. After reduction of the normal ticket price, Jones aggressively free market suite. Until late 1989, has 27 of them and threw a total of 27 million U. S. Dollar. Jones uses this money to the players and very good to know that the fans - and ticket sales - a return on the eve of a successful team. 1989 he paid a record $ 10.4 million euros to secure the services of rookie quarterback Troy Aikman in 1990 and wrote back Emmitt Smith, who - with wide receiver Michael Irvin and AIKMAN - formed the heart of the Cowboys' teams success of 1990.